Having issues with your PIM/DAM solution?

Even if your company has invested in a PIM or DAM solution, it doesn't mean it is introduced throughout the organization without problems. Do any of these issues look familiar to you?

You have to work simultaneously in multiple tools
(CMS, PIM, ERP)
Clients receive wrong information because of non-aligned data sources
Your team hesitates to use it because it is difficult to learn
Brand assets do not follow company guidelines
Translations are mixed up or don’t show at all
Prices and availability are off, not what you planned
PIM serves as a document repository, with no added value

Complex digital architecture on Drupal with InRiver PIM for Jøtul

Read Jøtul case study

Brand consistency across 91 local markets with the global website for electronics retail leader

Read AOC story

Save costs

Reduce data errors, avoid duplication of efforts, and optimise resource allocation.

Save time

Optimal connections let systems work together and automate the mundane, recurring task of your team.

Increase efficiency

Ensure that all stakeholders have access to sufficient, accurate and up-to-date data.

Simplify content work

Streamline content management, have one source of truth and ensure consistency across all marketing channels.

2. Audit your UX

Integrated systems serve the right content - sure - but your users can still drop off in the funnel. An expert UX Audit will uncover issues and obstacles - and provide you with the roadmap to solve them.

Auditing your UX will help you understand what information is missing, which solutions lack effectiveness, and what areas are hard to understand for your website visitors.

Some problems are more urgent that others. Some can be fixed with minor adjustments, while otherw require more time and resources. We will provide you with a clear list of priorities - based on impact/effort assessment - to optimise your ROI.

An example UX Audit looks like this:

3. Optimise the user journey

PIM/DAM's true value lies in the user’s experiences. To profit from SEO and paid marketing, your website has to display the correct information at the right time.

To uncover whether your website offers a good user experience, to identify pain points and possible solutions on how to improve them, we recommend mapping out the user journey.

A User Journey Mapping will give you deep insights and help you understand the interaction between the user and your website. It will help you know how to present the right content in the right phase of the customer journey, in the right language, with the correct assets and product range.

Frontkom can provide you with expert advice on improving the bottlenecks and optimising for the best user flow. Align your team efforts and get shared understanding about problems to overcome and opportunities to improve to get the best out of using PIM/DAM.

A Consider phase of a User Journey Mapping may look like this:

Administrators

will respond more effectively to the need for changes and critical situations.

Content creators

will publish more frequent with higher quality and improved conversion rates.

Marketing and Sales teams

will find the material they need to reach their goals faster and easier.

Customer Care

will provide better Customer Experience (CX) and make sure clients stay loyal.

External marketing agencies

will find the assets and information for proper presentation of your brand and products.

Licensed dealers

will always use updated prices, product information and branded store display.

Why choose Frontkom for your PIM/DAM project?

We know how to handle complex projects in large organisations.

It can be hard to see the outlines of IT-projects in large organisations. Who has control of all previous IT-systems, costs, pain points, needs, wishes and budgets?

These projects do not start over night, and a successful outcome depends on all circumstances and variables being taken into account when planning.

Don't put yourself in a situation where you loose control. Our experience with large organisations will help you succeed with complex projects.

Communicating with all teams and suppliers

Will other suppliers be involved in the project? Are many departments and decision-makers involved in the project? We want to communicate and cooperate with all of them! Thanks to thorough workshops and experienced business consultants, we will help you collect all your pains and needs into one coherent plan that will satisfy everyone.

Flexibility and preparation

Sometimes priorities change suddenly. Sometimes decisions are made slower than we expect. We are ready for this. The primary goal of the Agile approach in cooperation is to give you comfort that we will adapt to the ever-changing business landscape of your organization.

Delivering your goals

We aim to understand the business context and goals of your organization and your team. Frontkoms business consultants are not only responsible for understanding your goals, but also communicating them to the entire team involved in the project. Your whole PIM/DAM project approach and solution must respect and take into account your various business goals - this means technology choices, UI/UX, customer care and marketing and sales strategy.

Show the project value to your management

Obtaining a budget for important investments are sometimes hard. We help you calculate and target the ROI, present and explain business case and possible solutions, deliver input for your internal communication (i.e. data and success metrics).

23 years of digital experience

Frontkom is a digital agency that empowers you to discover digital opportunities and create meaningful change. We put emphasis on deeply understanding both the human needs and the business goals driving the change.

Boosting your growth can require auditing and optimisation, or a full-spectrum software development project. Our team of 120+ specialists has delivered 300+ software projects, from simple landing pages to global, multi-language, multi-currency solutions. What can we do for you?